Thursday, February 5, 2009

No Justice

Today we find "Supreme Court Justice Ruth Bader Ginsburg is being treated for pancreatic cancer," sharing the headlines. This also presents the opportunity for the media to mention Steve Jobs' recent, and perhaps recurring, bout with a variant of pancreatic cancer.

The article has some interesting stats, "fewer than 38,000 people were diagnosed with the disease last year, compared with more than 215,000 cases of lung cancer and almost 185,000 of breast cancer, according to the National Cancer Institute."

Monday, February 2, 2009

Pioneers For A Cure Superbowl Ad, on YouTube!

Pioneers For A Cure couldn't afford to waste money on network television, so we put our effort into releasing the Am Yisroel Chai video on Superbowl Sunday on YouTube. This video showcases most of the artists who have already donated their time and talent to raise money for cancer charities.

One question, should we only show those artists who are actually on this track, or is it OK to show more artists who did songs for Pioneers For A Cure, but weren't on Am Yisroel Chai?
Comments please. :-)

Sunday, February 1, 2009

You Write What You Read

I read sports blogs. I read tech blogs. I read blogs about Israel and politics, but I write a blog about launching a cancer charity project, Pioneers For A Cure.

Here we are on the first day of February, 2009. The Pioneers For A Cure "launch" has entered it's final stretch. For a while, we thought we'd be out for the Holidays of '08, just in time for the year end donation cycle. Production cycles prevailed over other considerations, and we firmly set our sites on January 29th, 2009.

Israel's 61st Independence Day will be April, 29th, 2009. We wanted to launch 90 days prior, in order to set our quarterly distribution of funds to the receiving cancer organizations so that the first monies would be distributed on Yom Ha'atzmaut. Recently I realized that January, 29th was also the anniversary of my Uncle's passing. This made the date even more fitting for Pioneers For A Cure.

So now that day has passed, and our "Web Donation Store" isn't exactly, or in any other form, ready. The songs are ready, mastered and sounding great. The hats, tees, wristbands, etc... are ready, pink, blue and khaki motifs abound. What's not ready is the actual donation transaction mechanism. It's like a shopping cart, but for non-profits. You're not buying music. You're making a tax deductible donation to a non-profit, Joodayoh Arts. You get music as our gift in return for your donation. A database has to track which songs correspond to the charities selected by the artist to get the benefit from their song.

So, ultimately, this blog continues to chronicle the process of launching a cancer charity project, Pioneers For A Cure. Here we write about all the aspects of the music, the artists, the portraits by Mira Sasson, the iPhone Apps, the people who've inspired us to try this novel approach to fundraising.

Sometimes you just write what you read... (isn't there a football game today?)